Retention Rockstar Community Coaching Call Recording #6

The key highlights from the sixth of our ongoing monthly coaching calls:

• Focus on Marketing Strategy:

  • Importance of simplifying marketing strategy.
  • Based on a series of questions posed to ChatGPT, these one-word answers define the foundation of good marketing:
    • Strategy, → Research, → Insight, → Connection, → Trust, → Empathy, → Understanding, → Content, → Engagement → Growth → Value → Relevance → Audience → Listening.

• Value of Simplicity in Strategy:

  • Simplifying complex marketing concepts through one-word answers helps us focus on specific objectives.
  • This framework narrows down marketing tasks to core goals like research, understanding the audience, and delivering relevant content.

• Content and Connection:

  • The importance of delivering relevant and valuable content to build trust and connection with the audience.
  • The focus is not on self-promotion but on addressing the audience’s problems and providing solutions.
  • The idea is to make your content about the consumer, not the marketer.

• Targeting and Engagement:

  • Focus on easy opportunities, such as FHA streamlines and VA refinances, before competitors take those leads.
  • A methodical approach to leveraging existing customer relationships for future engagement is encouraged.
  • Personal connection and trust are highlighted as critical to winning over potential customers, especially as the market evolves.

• Predictive Alerts and On-Demand Tools:

  • Predictive analytics and alerts are vital tools in identifying potential refinancing opportunities.
  • A new On-Demand tool allows marketers to create personalized lists based on specific criteria, such as loan types, helping them act quickly when new market opportunities arise.
  • This tool is described as a gateway to predictive analytics, helping target niches or specific changes in the market faster than broader predictive systems.

• Strategic Outreach:

  • The goal is to anticipate client needs based on their situation (e.g., when rates drop) and to engage them before they turn to other lenders.
  • We advise against waiting until clients are working with another lender; instead, build trust early and establish a plan for engagement when the time is right.

• Relevance and Understanding:

  • Relevance is key to effective communication and engagement. Understanding the audience's needs helps marketers craft personalized, valuable outreach.
  • The discussion stresses the importance of saving time for both the marketer and the customer by targeting those who are more likely to engage.

• Value-First Approach:

  • We encourage a value-first approach to building trust. Instead of pushing products, marketers should listen and understand their audience, then provide information and solutions.
  • This approach helps differentiate them from competitors who may rely on cold calls or impersonal outreach.